DAR ES SALAAM, Tanzania – Tigo Tanzania, last week announced free WhatsApp services for all its users which is a first for a telecom in the country.
Making the announcement in Dar es Salaam, Tigo General Manager Diego Gutierrez said all Tigo customers subscribing to the company’s weekly and monthly packages will be entitled to free WhatsApp service. Tigo has over 10 million subscribers.
WhatsApp, the most popular mobile messaging application has over eight million users in Tanzania and in excess of 900 million globally. The social media service enables users to exchange media, texts, video clips and voice calls.
He said, “From now onwards, all Tigo customers buying any of our weekly or monthly packages will be eligible to enjoy free WhatsApp. This of course, is for customers with data enabled devices.”
Gutierrez said, “Free WhatsApp service to our customers demonstrates our commitment in promoting digital lifestyle transformation and leadership in delivering cutting-edge technology and innovation.”
To enjoy the service, according to the general manager, all a Tigo customer needs to do is to subscribe to a weekly or monthly packages via *148*00#, Tigo-Tigo Xtreme/MiniKabang Weekly or Monthly plus FreeWhatsApp. The service is available on iPhone, Blackberry, Android and Nokia Symbian60-phones, he said.
WhatsApp is a sister application to Facebook, the social network that Tigo partnered with in 2014 to become the first telecom in the country to give its customers free Facebook access in Kiswahili.
Tigo Tanzania is the leading innovative telecommunication company in the country, distinguished as a fully-fledged digital lifestyle brand.
Offering a diverse product portfolio in voice, SMS, high-speed internet and mobile financial services, Tigo has pioneered innovations such as Facebook in Kiswahili, TigoPesa to mention a few. In the past three years the company has launched over 500 network sites bring to over 2000 the total of its network sites. It plans to double its investment by 2017 in terms of coverage and additional capacity networks for deeper penetration in rural areas.
With over 10 million registered subscribers, Tigo directly and indirectly employs over 300,000 Tanzanians including an extended network of customer service representatives, mobile money merchants, sales agents and distributors.Tigo is the biggest commercial brand of Millicom, an international company developing the digital lifestyle in 12 countries with commercial operations in Africa and Latin America and corporate offices in Europe and the USA.
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